News and Resources

4th National Advanced Forum on Financial Services Marketing Compliance

  • May 26, 2010

Kirk Jensen presented "Overcoming Problem Areas in Issuance and Utilization of Gift Cards" at the 4th National Advanced Forum on Financial Services Marketing Compliance. The program addressed:

  • How the Credit CARD Act is impacting gift cards
  • Recent developments in gift card requirements: What now constitutes permissible marketing material?
  • Complying with fee and term regulations post-Darden
  • Necessary terms and their disclosure on the card:
    • Expiration dates
    • Taxes
    • Dormancy fees
    • Understanding escheat laws
  • Determining if and when dormancy fees are appropriate

Presented with:

  • Jodi Golinsky, Vice President Regulatory & Public Policy Counsel, MasterCard Worldwide