4th National Advanced Forum on Financial Services Marketing Compliance
- May 26, 2010
Kirk Jensen presented "Overcoming Problem Areas in Issuance and Utilization of Gift Cards" at the 4th National Advanced Forum on Financial Services Marketing Compliance. The program addressed:
- How the Credit CARD Act is impacting gift cards
- Recent developments in gift card requirements: What now constitutes permissible marketing material?
- Complying with fee and term regulations post-Darden
- Necessary terms and their disclosure on the card:
- Expiration dates
- Taxes
- Dormancy fees
- Understanding escheat laws
- Determining if and when dormancy fees are appropriate
Presented with:
- Jodi Golinsky, Vice President Regulatory & Public Policy Counsel, MasterCard Worldwide